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Branding & Web Design
The Blue Eyed Bakery
The Blue Eyed Bakery is a warm, community-driven business specializing in fresh breads and handmade baked goods. I partnered with the founder to bring their vision to life through a full-scale branding and web design project that captured the bakery’s charm, quality, and artisan spirit.
Impact
The launch of The Blue Eyed Bakery’s website established a professional and fully branded digital presence that elevated the business from a local shop to an accessible, community-driven online destination. By offering online ordering, class sign-ups, and a dynamic menu display, the website enables the bakery to engage customers beyond its physical location, expand its reach, and drive sales through new digital channels.
What had to be done?
Logo
Design
A custom logo featuring a blue door to represent the founders Greek heritage.
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Color Palette
& Typography
A range of blue palette inspired by the name of the company and serif fonts for clarity.
Brand
Artifacts
Background textures, icons, and illustrations that reinforce the homemade, artisanal vibe across print and digital channels.
Website
Design
Users can easily browse and purchase baked goods online, view the menu section showcasing weekly offerings or sign up for a subscription.
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