Propertyware is a multi-family platform that is marketed toward property management owners to help them manage all of their multiple properties for either small, mid-market or enterpise markets.

  • RealPage
  • Multi-Family Property Management
  • Marketing Landing Pages
The Ask

Propertyware was wanting a redesign of their marketing website and also re-architect the website navigation. We wanted the design to be similar to the B2B library look and feel but also still be welcoming to consumers.

The Process

After meeting with the team, the navigation was the first thing that was worked on to do the architect of the landing pages flowed well together. This was done by looking through the Google Analytics and looking to narrow down the number of screns that the user would need to sift through. We found out that many pages were over looked and not necessary. The end goal was to simlify the website, get the user to sign up for the demo and to pay for their market level.